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On The Table Read ebook magazine UK, the future of retail is being highlighted by an exciting 3D printing demonstration featuring ABB Robotics in Selfridges, one of London’s premier department stores on Oxford Street.

Throughout April the demonstration will feature in a window display, with shoppers able to see an ABB robot 3D printing a variety of personalized designer objects made from Parley Ocean Plastic® – intercepted marine plastic debris collected from Parley’s Global Cleanup network.

The 3D printing demonstration is part of Selfridges’ SUPERMARKET concept, which challenges consumers to think about how the goods they purchase are produced and the impact of this production on the environment.

ABB Robotics

“While expanded choice is great for consumers, it also comes at a cost to the environment, with products and packaging often being discarded with little thought about where they end up or whether they get recycled,” says Marc Segura, ABB’s Robotics Division President. “By re-using plastic from the world’s oceans to print designer objects, we help to highlight the important contribution of robots in creating the sustainable manufacturing processes central to a circular economy.”

ABB Robotics on The Table Read
ABB Robotics

Developed in partnership with environmental organization and global network, Parley for the Oceans, and innovative design brand, Nagami, the demonstration will use ABB’s simulation software, RobotStudio® and an IRB 6700 robot to create a variety of printed furniture, homeware, and other objects made from Parley Ocean Plastic®. The robot will work with Nagami’s unique plastic extruder to print the objects which can be selected by customers on a screen and made to order on the premises.

Parley Ocean Plastic

“Parley Ocean Plastic® was invented to catalyze change in response to marine plastic pollution and the destruction of our oceans,” says Parley founder and CEO Cyrill Gutsch. “Working with two industry leaders, ABB and Nagami, we can now print on demand anywhere in the world to turn a problem into a solution. Beyond the huge potential for reducing waste by printing directly inside retail locations like Selfridges, we want to use this technology to empower local communities across the globe – giving them the tools to turn local plastic pollution into business opportunities and useful objects. For the oceans, climate and life.”

Robotic Transformation Of The Retail Experience

As well as underlining the importance of eco-innovation, the demonstration will also help to highlight the wider potential of robotic automation in helping retailers attract customers into their stores. Robots are already being used in increasing numbers in inventory and delivery management and in-store services, with research organization Coherent Market Insights1 estimating a 30 percent growth in the uptake of robots in retail by 2028.

“Robots are increasingly used to help draw customers back to the high street,” says Segura. “We believe that future adoption will be influenced by three main trends including micro-fulfilment, where robots are used in-store to enable order fulfilment and delivery; personalization, where a

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