Written by JJ Barnes
I interviewed psychologist and author Dr Sharon Grossman about her career, what motivates her, and her latest book; How To Train Your Brain.
Tell me a bit about who you are.
I am a psychologist, success coach, serial podcast host, and the author of the international bestseller, The 7E Solution to Burnout: Transforming High Achievers from Exhausted to Extraordinary. For the past 19 years, I’ve coached 6-figure executives, entrepreneurs, and professionals working in high stress industries who are struggling with anxiety, overwhelm, and burnout. Through my Exhausted to Extraordinary™ Method, I work with them to break through the mental fog, boost their energy levels, and enjoy more of what matters in life in 90 days without worry or sacrifice.
When did you first WANT to write a book?
Over the past two decades working with my clients, I have developed a toolbox of resources as well as identified important skills for success. I wanted to expand my reach and share these with a larger audience and a great way of doing that was through writing a book.
When did you take a step to start writing?
I started my book writing journey about two and a half years ago. As soon as I made up my mind that writing is something I wanted to do, it was just about starting and having a strategy to keep me going.
How long did it take you to complete your first book from the first idea to release?
The writing itself took about two years. Each week, I wrote one blog post. At the end of one year, I stitched those posts together into the book. Then there was the professional editing, formatting, and additional resources for the printed book and online experiences I created for audio-visual learners.
How long did it take you to complete your latest book from the first idea to release?
More recently I wrote a short ebook. I purposely wanted it to be an entirely different experience from the first book. Because it was a shorter book and because I limited the scope of the book to just one small subject, I was able to write the book in just a couple of days.
Focusing on your latest release. What made you want to write How To Train Your Brain?
I wanted this ebook to showcare my new project, brain priming, and what it can do for the reader.
Most books share the “what” but not the “how.” I didn’t want to hold back in the book. In fact, the book’s title makes a promise. It’s called How to Train Your Brain for Success in 5 Steps. So I wanted to share the “how” and detail the exact 5 steps you can take to get the results.
People who are interested in reprogramming their subconscious want to know how to do it. This book is an opportunity to share my expertise and invite the reader to take the next step with me if they so choose.
What were your biggest challenges with writing How To Train Your Brain?
The biggest challenge in writing the ebook was finding research studies that exemplify how priming works. Writing the rest was easier simply because I just had to depend on my own brain and share the process and my clients’ results.
What was your research process for How To Train Your Brain?
In researching the subject of brain priming, I did two things. The first was to work with a group of folks so I could write about their personal results so the reader can get a glimpse of what priming can do. The second thing I did was scour the internet for reliable research studies that demonstrate how priming can set the stage for different results than your conscious mind alone can do.
How did you plan the structure of How To Train Your Brain?
In writing my burnout book, I came up with the main points and saw that they all started with the letter “E” and hence was born “The 7E Solution to Burnout.” I structured that book based on each of the E solutions.
In the brain priming book, I wanted it to answer the most fundamental questions a reader might have about their beliefs, introduce the concept of priming, share the step-by-step process I use, and information about The Priming Lab, my membership site for anyone who might want to do this work with me.
Did you get support with editing, and how much editing did How To Train Your Brain need?
In The 7E Solution to Burnout book, I hired two different editors.
In the brain priming book, I didn’t use an editor at all. It was short enough that I could see that it works as is.
What is the first piece of writing advice you would give to anyone inspired to write a book?
If you want to write a book, get clear first about why you are writing it. What is your end result? In writing The 7E Solution to Burnout, my mission was to share resources with professionals struggling with burnout. I wanted to take my years of experience and put them into one book. I also knew that being an author gives you credibility so that prospective clients would see that as a trust factor.
In writing the brain priming book, I wanted to share how you can reprogram your subconscious mind and invite the reader to my membership site.
Can you give me a hint about any further books you’re planning to write?
Every so often I get an idea for another book. I have a file where I keep these ideas so I can come back to them. Mainly, I like to write about mindset and how you can overcome mindset obstacles. I plan to write the rules of tennis compare to the mind and a book about how to increase the quality of your life.
My goal is eventually to have dozens of books published. One book at a time.
And, finally, are your proud of your accomplishment? Was it worth the effort?
Absolutely! I am super proud of my burnout book. It took a lot of time and effort to research, write, edit, and promote, but it’s a fanstastic book and an homage to my work as a psychologist over the course of two decades.
My brain priming book is an accomplishment in and of itself because it is a demonstration that you could write a short book in a matter of days.
Pop all your book, website and social media links here so the readers can find you:
Burnout book: www.7esolution.com
Brain Priming book: bit.ly/primingebook
Membership site: www.thepriminglab.com
Optimize Your Life Podcast: bit.ly/oylpodcast
Mindset Mastery Starter Kit: bit.ly/mindsetmasterykit
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