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Written by Melkart Rouhana

Melkart Rouhana – PR by the Book

Greatness is not exclusive to athletes, famous people or great organizations who have left their footprints in our world. Greatness concerns you, and me. The title ‘Greatness is NOWhere’ is purposefully playful. How did you read it? Greatness is nowhere OR greatness is NOW here? In the last 10 years roaming the world, coaching executives, and enabling greatness in some of the most celebrated organizations, people mostly see “nowhere” instead of “NOW here” an accordingly attract mediocrity.

Why? As human beings, we are wired to exaggerate the negative because it helped us survive the dark ages. We moved beyond those days though, but we still carry this ‘shredder’ that rips out our energy, and robs us of our dreams. ‘Greatness is NOWhere’ is founded on one simple truth: Every human being is versed in greatness and our purpose is to chase and unveil the best of ourselves, our teams, and our organizations.

Melkart Rouhana, Greatness Is NOWhere, on The Table Read
Melkart Rouhana

The 65000 words in this book are literally written in every corner of this world. I remember writing few pages in Angola, Africa, continuing the chapter while on 40,000 feet flight en route to Paris, to finally finish the chapter in Atlanta. In this book, I share 3 principles, 15 truths, and 20 tools to jazz up your culture, pep up your people, spice up your customer experience, and ultimately unleash greatness.

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About Melkart’s Life

I grew up in a beautiful Lebanese village, Beit-Mery, in Mount Lebanon overlooking Beirut floating under us like a splendid river. Beit-Mery, deriving from Aramaic, means “The House of The Lord”. In this village, I learned to dream big, amongst the ruins of the old Phoenician and Roman temples. After studying in Switzerland, I moved to work in Qatar, United Arab Emirates, Egypt, and USA. I currently live in Doha, Qatar with the love of my life, Nancy and our two kids, Raphael (12) and Matteo (7). I currently travel 250+ days a year, enabling greatness everywhere; hence my “weird” address on my business card: everywhere!

I was brought up in a family of poets. Well, I leave the rest to your interpretation! But I recall vividly roaming the country with my father Rafic Rouhana (an author of 25 Lebanese books), witnessing his magic and learning from him as he rocked every stage and moved people by the power of his words. At a young age, I always wanted to follow his footsteps, to inspire others, use the power of words, speak on stage, and become an author, just like him – but in my own way!

The Writing Style Of Melkart Rouhana

I am aware that many authors do have certain writing rituals. But honestly, I don’t! I sometimes write at the end of a day after a speech, an event, or a training workshop. At other times, I wake up in the middle of the night with the urge to write something. The 65,000 words in my book Greatness is NOWhere, are written literally in every corner of this world.

I remember writing few pages in Angola, Africa, continuing the chapter while on 40,000 feet flight en route to Paris, to finally finish the chapter in Atlanta. The book is the outcome of this journey, and you can see the shades of this journey in the stories permeating the pages of the book.

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Greatness is NOWhere

Greatness is NOWhere’ is founded on one simple truth: Every human being is versed in greatness and leadership main purpose is to unveil the best in others. Therefore, this book is for every one of us, who is yearning for greatness. You might argue that you are not a leader. Well, leadership is not a title and whether you like it or not, you are a leader and in the business of serving a cause, something, or someone. Truth is, greatness is not exclusive to athletes, famous people or great organizations who have left their footprints in our world. Greatness concerns every one of us. Greatness concerns you and me. And in my book, I share 3 principles, 15 truths, and 20 tools to jazz up your culture, pep up your people, spice up your customer experience, and ultimately unleash greatness.

Melkart Rouhana, Greatness Is NOWhere, on The Table Read
Greatness Is NOWhere by Melkart Rouhana

In Greatness is NOWhere, I show that greatness is a deliberate commitment to leave a distinct footprint in the world. I share 3 principles that will ultimately unleash greatness.

Inspired To Write

I started this journey 10 years ago when I took the decision to open my own consulting firm, with the purpose to enable greatness in individual and organizations. Those first years were startling! I sketched the map, assembled the tools, and embarked on this ride of greatness. Truth be told, taking the first step was like jumping off a cliff. At first my philosophy of greatness was frightening; then things settled down as the parachute opened.

I admit that I worked the parachute hard, but I owe all thankfulness and appreciation to those who believed in me and gave me the platform to share my philosophy in the form of workshops, events, and keynotes. The book is indeed the byproduct of my 10 years roaming the world, engaging with amazing people, spreading, refining, and redefining my philosophy of greatness. It is because of these unique encounters that Greatness is NOWhere came to life.

It is true what the theologian, musician, philosopher, and Nobel Prize-winning physician Albert Schweitzer once said: “In everyone’s life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.

What Surprised Melkart Rouhana About Writing

It’s like giving birth to an elephant!!! I had no idea how much goes into writing and publishing Greatness is NOWhere. I realized that the process is so different from my expectations. But here’s the golden nugget: It’s been said that when you focus on something, the universe will conspire to make things happen…& that’s so true. At moments where I was struggling, I found hope in those willing to go above and beyond to assist… I develop an amazing network of professionals (editors, designers, marketers etc.) who extended their support along this journey… and that, made all the difference and enabled me to realign rigorously when needed and most importantly, finish strong.

Melkart Rouhana’s Writing Advice

“2 words: Start Writing!” That was the best advise… Due to my travel schedule, it was so hard to find a routine or a writing ritual. I learned about authors best practices, but none served the purpose… Here I am, flying from an event to another and struggling to find the pace. And it was a simple advice from a friend that flipped my reality. So, I started writing at the end of a day, started writing after a speech, started writing after a training workshop, started writing while on 40,000 feet en route to my next destination.

Because of this advice, the 65,000 words in my books Greatness is NOWhere, are written literally in every corner of this world. I remember writing few pages in Angola, Africa, continuing the chapter while on 40,000 feet flight en route to Paris, to finally finish the chapter in Atlanta. “Start Writing”, because if you don’t, your song might never see the light.

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