Since the start of the Covid-19 pandemic, digital adoption has accelerated rapidly and is showing no signs of slowing.
What was once just desirable is now an essential part of any competitive business, and the phrase “Digital Transformation” has become a corporate mantra in boardrooms around the world.
While most executives have moved past the initial excitement about what digital technologies can do to improve their organizations, too many are still struggling with how to respond. Now a team of world-leading digital transformation experts have authored a practical new guide to show how businesses can achieve success in their transformation projects.
Hacking Digital draws upon years of experience and insights from more than 1,500 digital leaders to uncover the 30 most common challenges, and provide a compendium of insights and best practices to follow.
Hacking Digital acts as a Swiss army knife for all things digital transformation, allowing readers to dive in and out when faced with specific implementation challenges, including:
- Initiating digital transformation
- Setting up organisational dynamics
- Working with the outside world
- Creating value in new ways
- Leading people and organisations
- Anchoring and sustaining performance
About The Authors
Michael Wade is Professor of Innovation and Strategy at the International Institute for Management Development (IMD) and directs the institution’s Global Center for Digital Business Transformation, a research group focused on digital disruption and transformation. His academic research has appeared in Harvard Business Review, MIT Sloan Management Review, Strategic Management Journal, and MIS Quarterly. He has written 10 books and dozens of articles on digital transformation and business technology topics.
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD. Didier’s research has been published by Harvard Business Review, MIT Sloan Management Review, R&D Management and Business Strategy Review. He is a published author and a regular commentator for the Financial Times, Forbes, and other top publications on digital transformation.
Tomoko Yokoi is a researcher and writer at IMD’s Global Center for Digital Business Transformation. She is a Forbes contributor on topics related to digital transformation and innovation, and her articles have been published in numerous practitioner outlets such as MIT Sloan Management Review, Harvard Business Review and Quartz.
Nikolaus Obwegeser is Professor and Director of the Institute for Digital Technology Management at the Bern University of Applied Sciences. His areas of expertise include digital business transformation and innovation. A scholar and author, Nikolaus has published in academic and practitioner outlets, including MIT Sloan Management.
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