Championing “Our Best Side is Outside”, the Punta Gorda/Englewood Beach Visitor & Convention Bureau is pleased to announce the relaunch of PureFlorida.com. The site features improved UX and a plethora of tools for visitors to explore and plan their trip.
Highlights include a direct booking engine, itinerary planner, easy sharing and a B2B section for sports, event and meeting producers that showcases the area’s venues and assets for comprehensive planning and management.
New Website Design
“Our site’s newly incorporated functions and capabilities enhance the experience and decision-making process for potential clients,” said the Business Development Director of Sports, Sean Walter. “The ability to search by sport instead of just venues and the addition of audio and visual elements that elevate our venues saves time and provides the next level of customer service while embodying what our destination is all about.”
Re-designed based on data and industry best practices, additions include quick view for a sneak peek at listings without a full click, an algorithm-based ranking system for member listings, user generated content to better illustrate the destination and Pure Florida merchandise at retail.
“The evolution of PureFlorida.com expands our target markets, simplifies planning and conveys the essence and feel of Florida that can only be found in the Punta Gorda/Englewood Beach area. It provides an aspirational experience, showcases our destination, is easy to navigate and guides users through the entire journey, from planning and booking directly on our website to sharing the experience on their social media channels,” said Director of Marketing, Maureen Morgenthien.
The experiential destination thrived over 2021 as a haven for those seeking a lower density locale, pristine beaches, unlimited water activities, multiple outdoor pursuits and great dining.
“We’re thrilled about this new chapter for PureFlorida.com. As a 24/7 marketing tool, we look forward to sharing fresh content with our current and potential visitors,” expressed Sean Doherty, Tourism Director. “The site’s updated technology and new features help harness the essence of our wonderful destination and will help us amplify the message of why ‘Our Best Side is Outside’.”
ABOUT PUNTA GORDA/ENGLEWOOD BEACH
Punta Gorda/Englewood Beach is Florida’s best kept secret of a charming natural paradise located on the idyllic Southwest Gulf Coast. This coastal community surrounding the state’s second largest harbor sits conveniently between Tampa and Naples. Outdoor enthusiasts will find a haven of vibrant experiences in the sun-soaked oasis of the Southwest Florida islands, characterized by almost year-round sunshine and sub-tropical weather.
Relaxation and discovery await in miles of waterways and inland exploration trails filled with unspoiled natural beauty. From beaches to boating, hiking to harbor tours, fishing to nature paths; to sun, shelling and fossilized sharks’ teeth, Punta Gorda/Englewood Beach immerses lively locals and active adventurers in a pure island experience.
Most notably known for its 830 miles of pristine unparalleled shoreline, including captivating river passages, a mangrove-edged aquatic preserve and more than a dozen miles of natural Gulf beaches, the Charlotte Harbor Gulf Island Coast includes the areas of Boca Grande, Don Pedro Island, Englewood-Cape Haze, Little Gasparilla Island, Manasota Key, Knight Island, Placida, Babcock Ranch, Port Charlotte and Punta Gorda.
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