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On The Table Read, the “Best Entertainment Celebrity Magazine in the UK“, founder of Good Talent Media and podcaster, Tony Nicholls, discusses his branding advice podcast, Good Talent.
Written by JJ Barnes
I interviewed broadcast journalist and founder of Good Talent Media, Tony Nicholls, about his life and career, his Good Talent podcast, and the work that goes into producing it.
Tell me a bit about who you are.
I am an accomplished broadcast journalist with experience working for many reputable news media outlets for more than ten years, including the Australian Broadcasting Corporation, Special Broadcasting Service and Network Ten. During my tenure, I covered hundreds of news stories at the local, national and international levels.
Most importantly, it was this background as a reporter, journalist and presenter which led to Good Talent Media being born. I know first hand how a journalist thinks, how they work, what format they look for and what types of news stories journalists love to run with.
As the founder and director of Good Talent Media, I provide up-to-the-minute skills required to be effective in engaging with the media and finding the right angle for stories.
How and why did you start podcasting?
I started podcasting as an opportunity to tell more people about how Australian media works and how organisations can share messages more effectively as part of their journey to industry leadership
What is your current podcast called, and how did you come up with the name?
The podcast is called Good Talent and it is based on my agency’s name.
Even before I started my business, I have thought extensively about what makes interviewees ‘good talent’, and since 2015 I have been putting forward the best talent to the media to ensure their stories are full of industry-leading insights.
What platforms can we find Good Talent on?
The Good Talent podcast is available on:
- Spotify (https://open.spotify.com/show/16VVwiiArLdooeJxJIAURG)
- Podcast Addict (https://podcastaddict.com/podcast/3848900)
- Audible/Amazon Music (https://www.audible.com/pd/Good-Talent-Podcast/B09SVM2L3W)
- Player FM (https://player.fm/series/good-talent)
What is Good Talent about?
I tell listeners how to strengthen, promote and protect their brands in the media.
I give the insider’s scoop on how brands can get their stories in the media.
Do you host Good Talent alone, or have guest hosts/partners?
Currently I am hosting alone, but plan to introduce guests such as leading Australian journalists and members of my team in future editions
Do you edit Good Talent or have someone who does it for you?
The podcast is edited by my team
Do you script Good Talent, or just chat as you go?
I chat as I go – it’s an opportunity for me to tell stories from the frontlines, from my time in the media and as a PR practitioner
How has Good Talent changed or developed since you began?
Not really, but we are experimenting as we go and will change things if we feel we aren’t getting it quite right
What are you biggest challenges with Good Talent?
The biggest challenge with the podcast is building momentum as a new offering, but I feel it is a further opportunity to help businesses
What are your favourite podcasts to listen to?
How I Built This by Guy Raz
Soul Conversations by Oprah
How and where do you promote Good Talent?
We promote our podcast through social media and on our website – links below
Do you earn money from podcasting, or is it a hobby?
The podcast is an additional communication channel as part of my business
What’s something you never expected about podcasting? What have you learned that surprised you?
Podcasting is a chance to revisit my radio broadcasting techniques. It’s exciting to be real and authentic – the informality of podcasts allows freedom compared to the rigid standards of a national broadcast network
Podcasting is a zero pressure situation since everything is prerecorded. Being live is like skydiving with no parachute. There is no pressure and you can hone your skills as you go.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Block away the time, don’t worry about being perfect, back yourself and share your knowledge. Podcasts are the new blogs. It’s educational broadcasting.
And, finally, are you proud of what you’re accomplishing with your podcast? Is it worth the effort?
So far, so good. We are building foundations and learning about the effort, but the success is for others to judge.
It’s worth the effort because everyone has to become a broadcaster across different channels.
As my mother-in-law said to me recently, there are no rewards for not being out there.
Pop all your work, website and social media links here so the readers can find you:
Good Talent Podcast: https://open.spotify.com/show/16VVwiiArLdooeJxJIAURG?si=68cc8e8bf6e448ab&nd=1
Good Talent Media website:
Good Talent Media on Facebook:
https://www.facebook.com/GoodTalentMedia/
Good Talent Media on Instagram:
https://www.instagram.com/goodtalentmedia/
Good Talent Media on Twitter:
Good Talent Media on LinkedIn:
https://www.linkedin.com/company/good-talent-media/?originalSubdomain=au
Good Talent Media on YouTube:
https://www.youtube.com/channel/UCxzK-GMcigiiH6mvp7BFbmA/videos
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