On The Table Read, the “Best Entertainment Celebrity Magazine in the UK“, artist Paul Trevillion is announcing a partnership with MetaFrames Creative Studios.
MetaFrames, a next generation media company serving the arts and creative industries through blockchain – has announced it will become the official NFT (non-fungible token) partner for world renowned sports artist Paul Trevillion.
Partnership With MetaFrames
The partnership will see the artist’s iconic sports illustrations shown in virtual galleries on the MetaFrames platform, giving fans across the world increased accessibility to his work; even having the option to buy or sell NFTs by Trevillion.
The agreement signals an important shift within the creative and sporting industries towards the world of the metaverse, paving the way for similar artists, icons and brands to join this new digital frontier.
Sanjay Wadhwani, CEO and Founder of MetaFrames, comments: “Paul Trevillion is an exceptional artist, author and inventor who has immortalised beloved legends across the sporting arena. MetaFrames is honoured to partner with such artistic talent and share Paul’s creations on our platform. I am positive this will delight fans and collectors across the world and expect many more people to become fans as they discover his work.”
Paul Trevillion adds: “The pencil has been my constant companion since I was young, but I know from experience that there will always be new artistic frontiers to conquer – and the metaverse is the next for me. I am excited by the opportunities that come with delving into the world of Web3 and NFTs, with MetaFrames as my guide and partner.”
Valued globally at $4.14 billion, the sports collectibles market is making a strong play in the world of non-fungible tokens.
The metaverse is transforming what is perceived to be ‘valuable’ within the sporting memorabilia world, as well as being the driving force behind a digital collectibles craze. NFTs for sports media are expected to generate more than $2 billion in transactions this year – double that of 2021.
“Trevillion’s body of work is of unparalleled quality and range. It is a huge privilege for MetaFrames to be chosen as his NFT partner – a step in the right direction for him, his fans and collectors. We are focused on building long-term, sustainable value for our partners, securing fan artist licences so that creators, like Paul, can continue developing and sharing masterpieces, as well as deepening their fandoms.” concludes Wadhwani.
MetaFrames is a decentralised and democratised platform for creators, artists, photographers and brands, due to launch in June 2022. The London-based startup is focused on building a platform that is community focused and will fully safeguard its users against unauthorised copying, and ensure creatives enjoy royalties on secondary sales.
Trevillion became known for his cult classic cartoon strip, You are the Ref, first published in 1957 by the Sunday People newspaper, and later, in the popular football magazine, Shoot! The series was also revived by The Observer in 2006. Trevillion has earned a reputation as a top sports artist, illustrating for many British national newspapers between the 1960s and 1980s, and creating portraits of global sporting icons including Mo Farah, Diego Maradona, George Best, Pelé, and Michael Jordan.
For more information about MetaFrames, visit www.metaframes.io
MetaFrames Creative Studios (MetaFrames) is a London-based startup powered by blockchain technology and with a vision to promote and support the creator economy. Founded by CEO Sanjay Wadhwani – a veteran of the media and venture capital industries – MetaFrames is a decentralised platform connecting fans and iconic brands; enabling users to Create, Collect, Curate and Connect.
MetaFrames is building a secure community for the creatives. With its own outstanding creative team of artists, game designers and blockchain developers, MetaFrames Creative Studios, the platform is providing brands with creative solutions for entering the metaverse; taming the wild west of the current NFT world and promising the creation of licensed, high-quality art.
MetaFrames will be launching in Q2, 2022.
For more information visit https://www.metaframes.io/
About Paul Trevillion
Paul Trevillion is a globally acclaimed artist, author, and inventor, who boasts over 70 years working in sport. Born in 1934 in London, he has had works displayed in museums around the world, including The FIFA museum in Zurich, the National Football Museum in England and the Linzi Football Museum in China, and in various publications including The Telegraph, The Times, The Guardian and The Observer. He has had over 20 books published worldwide, and has worked with many governing bodies in the sporting world.
In 2010 Trevillion was commissioned by the Professional Footballers Association to create and illustrate a mental health booklet for all professional footballers.
For more information visit https://www.paultrevillion.com/
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