On The Table Read, the “Best Entertainment Celebrity Magazine in the UK“, Kat Green discusses the internet focused podcast, Online Offscript, and the work that goes into producing it.
Written by JJ Barnes
I interviewed Kat Green about her work at Online Optimism, and the work that goes into producing the podcast, Online Offscript.
Tell me a bit about who you are.
My name is Kat Green and I am a Multimedia Creative Strategist at Online Optimism. I work as a producer for our company’s podcast and video and photo content.
How and why did you start podcasting?
I actually started podcasting for fun with a couple of my friends a year ago. Because I was familiar with the process, my supervisor, Sam Olmsted, asked if I could help him produce a podcast for Online Optimism.
What is your current podcast called, and how did you come up with the name?
The podcast is called “Online Offscript”. We liked the double O’s to match with Online Optimism and we wanted to have a name that let our audience know we’d be talking about the internet.
What platforms can we find Online Offscript on?
Spotify, Apple Podcasts, Google Podcasts, and YouTube.
What is Online Offscript about?
We created the podcast to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in. We’ve covered topics such as eSports, TikTok, and Mobile-First Video Marketing.
Do you host Online Offscript alone, or have guest hosts/partners?
The hosts of the show are Sam Olmsted (Online Optimism’s New Orleans Managing Director) and Meara McNitt (the Social Media Director). Each episode also has a guest that Sam and Meara interview.
Do you edit Online Offscript or have someone who does it for you?
The Online Optimism video team edits all of the episodes and creates short video cuts to share on our social media channels.
Do you script Online Offscript, or just chat as you go?
We create an outline for each episode that includes talking points and a few questions that we ask our guests.
How has Online Offscript changed or developed since you began?
Although we only have a few episodes out, we are quickly learning ways to streamline the recording process and ask questions that lead to compelling conversations with our guests.
What are your biggest challenges with Online Offscript?
One of the challenges is keeping our episodes to a certain length. We aim to have our episodes run 20 to 30 minutes, the length of an average commute to work. But we also want to get the most out of our guests.
What are your favorite podcasts to listen to?
The Daily Show, StarTalk with Neil deGrasse Tyson, WorkLife with Adam Grant, and Conan O’Brien Needs a Friend.
How and where do you promote Online Offscript?
We promote our podcast on LinkedIn, Facebook, TikTok, and Instagram. We do this by sharing clips from the episodes and encouraging our guests to spread the word.
Do you earn money from podcasting, or is it a hobby?
We don’t earn money from Online Offscript, but it is a way for us to make connections with other professionals. We aim to have professionals in various fields on the podcast to give us a fresh perspective on various topics, but we also think you’ll leave the podcast with some new ideas as well. We also want to make sure our guests gain some exposure by being a part of the podcast.
What’s something you never expected about podcasting? What have you learned that surprised you?
I have been surprised by how much we have had to cut down. We started off our first episode by asking our guest ten questions, but it turned into an hour-long discussion that we ended up releasing in two parts. It’s great to see how passionate our guests are about being on the podcast and discussing their fields of work.
What is the first piece of advice you would give to anyone inspired to start podcasting?
Social media is the best way to spread the word about your podcast. But as long as you have a working microphone and an interesting topic, anyone can start a podcast.
And, finally, are you proud of what you’re accomplishing with your podcast? Is it worth the effort?
Definitely! Online Offscript has been a great way to make connections and learn more about what drives social media trends.
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